Meta’s WhatsApp just released a trailer for its new short film about the story of NBA star Giannis Antetokounmpo, titled Naija Odyssey. The movie is a short film (12 minutes) focusing on the story of Antetokounmpo’s life.
The film appears to essentially be branded content, given that Antetokounmpo signed an endorsement deal with WhatsApp in February that made him the social media platform’s first brand spokesperson.
Naija Odyssey is, “The true story of a basketball star, Giannis Antetokounmpo, born in Greece to Nigerian parents. His whole life people have tried to tell him who he was. Now Giannis tells his ‘origin story of many origins’ as he reconciles his roots, birthplace, and sense of belonging between cross-cultural worlds.”
While the Naija Odyssey trailer says the movie will be released on September 21st on Amazon Prime Video, Variety reports that WhatsApp will also share the movie on its social media channels and YouTube.