YouTube has finally cracked the code, now you can make a living via YouTube Shorts.
It’s no longer news that creators can’t make money with short videos on apps like TikTok. But YouTube has been able to come up with an amazing deal that allows creators to make money via its YouTube Shorts, TikTok’s main competitor.
YouTube announced major changes to its YouTube Partner Program, allowing creators to earn from ad revenue on Shorts. Now shorts creators can earn through this program which gives them 45% earnings on ad revenues from their videos. Yes. we are saying you can now make money on Youtube Shorts.
The program which already allows Youtubers to earn once they have 1000 subscribers and 4000 watch hours in the last year is now extending this offer to YouTube shorts creators with at least 10 million views on their platform in the last 90 days.
“I’m proud to say this is the first time real revenue sharing is being offered for short-form video on any platform at scale,” said YouTube Chief Product Officer Neal Mohan.
TikTok has started experimenting with ad revenue sharing, but its efforts seem to focus more on the advertiser than the creator, as only the top 4% of all videos on TikTok can be monetized through its TikTok Pulse program. For the most part, creators have found it increasingly difficult to make money from TikTok’s Creator Fund.
If creators can earn more on Shorts than on TikTok, then they’re incentivized to make original content for the YouTube platform. This will most likely lead to Youtube Shorts becoming TikTok’s biggest Competitor.
YouTube also shared that this update to the Partner Program will enable the platform to license more music for use in Shorts, which could help encourage creators to use Shorts more often. Creators in the program will be compensated the same, regardless of whether they use licensed music.
YouTube shared some details about how it will share revenue.
“Ads for Shorts are different than long form. They’re not attached to specific videos, but run in between videos. So every month, revenue from all those Shorts ads will be pooled together,” said Mohan at the Made on YouTube event.“That money will go to paying Shorts creators as well as covering the costs of music licensing from the share of money allocated to the creator.”
YouTube wrote in a press release that money will be distributed to creators based on their share of total Shorts views.
“Let me be very clear, nothing is changing in terms of the importance of long-form,” said Tara Walpert Levy, a YouTube VP working on content partnerships. “We are equally committed to all of the formats that help creators express themselves.”
YouTube also unveiledCreator Music, now in beta testing. Creators can browse a large catalog of songs to purchase for use in their content, with the terms of the music rights spelled out in simple terms. They’ll also be able to opt for tracks with a new revenue-sharing option where both creators and music rights holders earn money from their content.
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