Civil rights groups said they were escalating their pressure on brands to pull out their Twitter ads globally.

ElonMuskon Friday said Twitterhas seen “amassive dropinrevenue” from civil rights groups calls on brands to pulladsas concern spread

“Regarding Twitter’s reduction in force,unfortunately there is no choice whenthe company is losing over $4M/day,” wrote Musk late Friday.

TwitterInc had laid offhalf its workforce on Friday but said cuts were smaller in theteamresponsible for preventing the spread of misinformation, as advertisers pulled spending amid concerns about content moderation, Reuters reports.

According to the affected company staff whom took to twitter on Friday said the layoff affected teams responsible for communications, content curation, human rights and machine learning ethics as well as some product and engineering teams.