Twitter’s paid-for verification feature which was paused last month after being swamped by impersonators, is rolling out once again on Monday.
The fee still remains $8 per month while there is an increased fee of $11 for those using the Twitter app on Apple devices, BBC reports.
In response to the development, Twitter’s owner, Elon Musk said in tweets that he resents the commission fee Apple charges on in-app purchases.
On the difference or what to expect this time, Twitter Blue’s additional features include an edit button.
However, there had been arguments about the pros and cons of this feature as it was requested by many Twitter users, while others argue that it increases the potential for the spread of disinformation, if a tweet is altered after being widely shared.
Meanwhile, blue-tick subscribers will also see fewer ads, and have their tweets amplified above others, and be able to post and view longer, better quality videos, the platform says.
Previously a blue tick was used as verification tool for high-profile accounts as a badge of authenticity. It was given out by Twitter for free – but only the firm itself decided who got one.
Interestingly, Mr Musk argues that this was unfair. Those who had a blue tick under the previous regime currently still have them, but now some of these users also have a message which appears if the tick is pressed saying the account is a “legacy verified account” and “may or may not be notable”.
According to Twitter’s own account, those check marks will now eventually be replaced with either gold (for businesses) or grey (for others such as authorities) badges.
Under the new system, subscribers who change their names or display photos will lose their blue tick until the account has been reviewed by Twitter.