Twitter recently announced a new earnings program for creators in the European Union (EU), United Kingdom (UK), and European Economic Area (EEA). This program provides creators with the opportunity to monetize their content and earn money from their Twitter activity. Here are some tips on how creators can take advantage of this new program.
”Tap on “Monetization” in settings to apply today. For a full list of available countries see our Help Center” Twitter tweeted, retweeted Elon Musk.
People in the US, Canada, New Zealand, Australia, Japan, EU, UK, and EEA who meet the eligibility requirements can apply to participate in the Subscriptions program. Subscriptions purchases are currently available globally on Twitter for iOS, Android and web.
- Creators should promote their content on Twitter. This can be done by using hashtags, tagging other users, and retweeting other people’s content. This will help to increase the visibility of their content and attract more viewers.
- Creators should take advantage of Twitter’s analytics tools to track their performance. This will help them to identify which content is performing well and which content needs to be improved.
- Creators should be aware of the program’s terms and conditions. This includes understanding the payment structure, the types of content that are eligible for monetization, and the rules around content that is not eligible for monetization.
By following these tips, creators can take advantage of Twitter’s new earnings program in the EU, UK, and EEA and start earning money from their content.
Getting started with Subscriptions
If you are selected to participate in the Subscriptions program, people on the platform can pay Twitter to Subscribe to you. They’ll receive access to perks you include in your offering, such as bonus content and direct interactions with you. When Subscribers reply to you, you’ll see a badge next to their name so it’s easier to identify and connect with them.
You may get paid a share of revenue Twitter earns from people who pay to Subscribe to you. Read our Subscriptions Creator Terms to learn more about revenue potential.
People who have a Subscriptions offering can share Subscribers-only Tweets with their Subscribers.
Subscribers will stand out with badges next to their name whenever they reply to the person they’ve Subscribed to. These badges are public.
Subscriptions creators (on iOS only) can now find a tab in their Notifications timeline that’s dedicated to Subscriber activity.
Subscriptions creators (on web) can edit their Subscriptions introduction and description to change their offerings.
A dedicated link to your Subscription page lets you share information about your Subscription offering on and off Twitter so you can grow your audience.
Subscriptions creators will gain access to the official Subscriptions Creators Feedback Community on Twitter where they can connect with each other. Creators who want to participate in the Ccommunity are able to request to join.
Subscriptions creators can host live subscriber-only conversations when they start a Space and select “Only Subscribers can join.” Read more about how to use Spaces.
As we roll out further, we hope to include newsletters and other Twitter features as potential bonus content.
What’s the eligibility criteria to participate in Subscriptions?
To be eligible for Subscriptions, you must meet our minimum application requirements:
- Be 18 years or older
- Have at least 500 followers
- Active in the past 30 days
To see the complete list of eligibility criteria, please read our Subscriptions policy.
Note: Accepted Subscriptions participants must also maintain a minimum of 25 Tweets every 30 days.
Who can sign up to participate in Subscriptions?
At this time, Subscriptions Creators can sign up in the US, Canada, New Zealand, Australia, and Japan who meet the minimum eligibility criteria. If you are eligible to apply, submit an application from the main menu of your Twitter app. If you’re eligible, but not selected, we’ll add you to our waitlist.
- Navigate to the main menu.
- Select Monetization.
- Select Subscriptions.
If you meet the minimum requirements, and you’re approved to have a Subscriptions offering, you’ll see your status change where you found your Subscriptions application. You’ll need to agree to the Subscriptions Creator Terms to apply.
To check if the status of your application changes, navigate to the main menu, select Monetization, then select Subscriptions.
Ultimately, the content you create is up to you. Here are some types of content you might offer Subscribers in Tweets made just for them:
- Share unscripted thoughts.
- Ask for ideas and opinions with extra Tweets.
- Give personal replies only your Subscribers can see.
Non-Subscribers will see your regular public Tweets, but they won’t see your Subscription Tweets. They also won’t see any of your Subscription Tweets sent via link or in a Direct Message.
Subscribers can Quote Tweet or Retweet your Subscription Tweets, but when they do, non-Subscribers only see additional comments on them. They won’t see Retweets of your Subscription Tweets at all. Instead, they’ll need to Subscribe to you in order to see your Subscription Tweets.
Subscriptions are available for purchase globally on iOS and Android, and web.
If you’re approved to have a Subscriptions offering and decide to stop participating, you’ll be able to deactivate your account from twitter.com and Android devices.
Note: It isn’t currently possible to deactivate your account from an iOS device. We recommend Subscriptions Creators on iOS to deactivate their account from the web.
Deactivating your Subscriptions account will notify your Subscribers and remove the Subscriptions button from your profile.
Once you deactivate your Subscriptions offering, your application will be deleted. If at a later time you’d like to have a Subscriptions offering, please apply again.
- Czech Republic
- New Zealand
- United Kingdom
- United States
A creator sets the monthly price of their Subscription offering by choosing from one of the price points made available by Twitter.
*Note: The price point you choose during setup establishes the price Twitter charges for your Subscription offering.
At this point, it isn’t possible to change the price point you chose when you set up your Subscription offering.
In the future, we hope to offer the ability to change Subscriptions prices.
You’ll be eligible to get paid up to 97%* of the revenue Twitter has earned from selling access to your Subscriptions, after in-app purchase fees, until you reach $50,000 in lifetime earnings from Twitter across all Twitter monetization products. See a sample revenue breakdown.
*Note: After $50,000 in lifetime earnings, you can get paid up to 80% of the revenue Twitter has earned after in-app purchase fees. Read our Subscriptions Creator Terms for more on the revenue share and what terms and conditions apply.
**for demonstration purposes only
A creator is based in the United States, and their Subscriptions cost is $4.99. Someone from the United States Subscribes (available on iOS and Android, or web),*** paying Twitter in USD. This creator hasn’t yet reached $50,000 in lifetime earnings from Twitter across Twitter’s monetization products.
***Note: The example below only applies to iOS app-based purchases, and doesn’t include web-based purchases.
$4.99 – Subscription cost
$1.50 – Apple’s in-app purchase fee (currently, 30% of Subscriptions cost under Apple’s terms, subject to change by Apple)
$0.10 – Twitter’s minimum share of the revenue
$3.39 – Creator is eligible to get paid up to this amount by Twitter
Once you’re approved to move forward as part of the Subscriptions program, you’ll need to set up a confirmed account with Stripe, our payout provider.
Stripe determines payout eligibility and methods based on a creator’s location.
No revenue share payments will be paid to you unless we have first recorded and attributed to your content an amount to meet the minimum payment amount of $50. If you don’t meet the $50 threshold, the unpaid amount simply rolls over into the next month until the threshold has been met or exceeded.
Please note that estimated revenue share earnings are adjusted when chargebacks are successfully processed. The earnings amount is also adjusted if Apple or Google issues a refund for a Subscription.
I’ve met the minimum payment amount. Why can’t I request a payout?
Your payout request may not be processed if there is an information mismatch in your account with our payout provider. You may need to re-add your bank account details (or debit card) to your payout provider.
How do refunds work?
All purchases of Subscriptions are final and non-refundable, unless required by law. That includes Subscriptions linked to Twitter accounts that have been suspended, or that you’ve lost access to for any other reason. Subscribers may Unsubscribe for any reason, at any time, and must do so to ensure that they’re no longer billed for the Subscription.
How do chargebacks impact my payout?
When a purchase of a subscription from Twitter is subject to a chargeback, we’ll deduct the amount of the chargeback from the creator’s total estimated revenue share earnings. Twitter reserves the right to charge creators for fees Twitter owes associated with chargebacks, but may choose not to do so. Twitter may also recoup from you any fees associated with any chargebacks.
My payout was processed. Why haven’t I received the funds?
Typically, it takes 3-5 business days for funds to appear in your bank account. In some cases, it can take up to 10 business days.
I file taxes in the US, will I receive a Form 1099?
Yes. People in the US will receive an IRS Form 1099 if they’ve earned more than $600 USD in the previous tax year. A copy of your 1099 form will be sent to you.