In order to assist users in identifying probable spam calls made over the internet, Truecaller will soon begin making its caller identification service available across WhatsApp and other messaging apps, the company told Reuters on Monday.

According to Truecaller Chief Executive Alan Mamedi, the service, which is now in beta, will be made available to all users worldwide later in May.

According to a 2021 research by Truecaller, telemarketing and fraud calls are on the rise in nations like India, where users receive an average of 17 spam calls every month.

In February, the Indian telecom regulator ordered companies like Jio and Airtel to begin employing artificial intelligence filters to restrict telemarketing calls over their networks. According to Truecaller, it is in talks with telecom companies to put this fix into place.

“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi said, stressing that the practice of telemarketers using internet calling was still relatively new to the market.

In India, WhatsApp is the most popular messaging service. According to the business, it uses spam detection technology to identify and deal with accounts behaving abnormally and offers consumers the ability to block and report problematic accounts.

With 250 million users, India is Truecaller’s largest market. It has 350 million members worldwide and makes money from advertising, subscription services, and independently vetted business listings.