Article

Twitter aims to concentrate on video, creative, and commerce partnerships to rejuvenate the social media company's economy outside of digital advertising.

Twitter will reorganize business and put more of an emphasis on video

According to an investor presentation by owner Elon Musk and incoming Chief Executive Linda Yaccarino, Twitter aims to concentrate on video, creative, and commerce partnerships to rejuvenate the social media company’s economy outside of digital advertising.

According to a source familiar with the situation who spoke on the condition of anonymity to discuss a private investor call, Yaccarino, who took over as CEO of Twitter on June 5, informed investors on Thursday that the company is in preliminary discussions with political and entertainment figures, payments services, and news and media publishers about potential partnerships.

Yaccarino spoke to the company’s investors for the first time during the presentation, the person claimed.

After months of turmoil, including thousands of layoffs, criticism over lax content management, and an exodus of many advertisers who did not want their ads to appear next to improper content, Musk acquired Twitter in October.

A clue that digital ads remained a focus for Twitter was Musk’s employment of Yaccarino, a seasoned advertising executive who modernized ad sales at Comcast-owned entertainment and news group NBCUniversal.

After Musk’s takeover, some ad agencies advised their clients to suspend their Twitter advertising. According to a slide displayed during the presentation, those suggestions have been reversed and none of the major advertising holding corporations are currently advocating a suspension.

During the presentation, the source claimed that Yaccarino talked to the company’s investors for the first time.

Musk acquired Twitter in October, ending months of turbulence that saw hundreds of layoffs, criticism for poor content moderation, and a mass flight of advertisers who did not want their adverts to appear next to inappropriate content.

Musk’s hiring of Yaccarino, a seasoned advertising executive who streamlined ad sales at Comcast-owned entertainment and news conglomerate NBCUniversal, was a sign that digital marketing remained a focus for Twitter.

Some advertising firms urged their clients to halt their Twitter advertising following Musk’s takeover. A slide shown during the presentation indicates that those recommendations have been reversed and that none of the major advertising holding companies are currently in favor of a suspension.

Under Musk, Twitter changed its name to X Corp., reflecting the tycoon’s aim to develop a “super app,” similar to China’s WeChat, that would, according to him, offer digital payments and other services.

According to a presentation slide, Twitter is requesting “money transmitter licenses” in each of the 50 U.S. states.

Additionally, the business has concentrated on expanding the platform’s video content. According to another slide, more than 10% of time spent on Twitter is now spent watching vertical video.

This month, Tucker Carlson, a former host of Fox News, debuted a new program on the network called “Tucker on Twitter.”

According to the insider, Twitter wants to be able to sell sponsorships and advertisements alongside videos made by Carlson and other content producers.

The insider claimed that Yaccarino has recently told her coworkers that Musk has voiced great support for her ideas and that their working relationship is off to a good start.

377 views

Leave a reply

Your email address will not be published. Required fields are marked *

cool good eh love2 cute confused notgood numb disgusting fail