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Musk says X monthly users reach 'new high'

According to Musk, X monthly users hit a “new high.”

It is also the most recent in a string of statements made by X executives asserting significant usage after Meta Platforms introduced Threads, a platform that directly competes with X, on July 5.

In May 2022, Twitter had 229 million active monthly users, according to a statement made prior to Musk’s acquisition of the company in October. According to a post by Musk from November, X has 259.4 million daily active users.

Since taking control, Musk has made a number of quick organizational and product adjustments. The business launched the verified blue tick as a premium service and has begun paying a portion of ad revenue to a select group of platform content producers.

Musk appointed Linda Yaccarino, the former head of advertising at NBCUniversal, as CEO of X in May, indicating that ad sales were a priority even as the platform pushed to boost subscription revenue.

Musk stated earlier this month, without providing further information, that X’s cash flow was negative due to a decline in advertising revenue of about 50% and a high debt load.

 

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