The Financial Times reported on Tuesday that Meta Platforms is prepared to introduce a variety of chatbots driven by artificial intelligence (AI) that have distinct personalities as early as September.

According to a source citing people with knowledge of the plans, Meta has been developing chatbot prototypes that can interact with users in a way that is akin to having a human conversation as the business works to increase user engagement on its social media platforms.

The social media behemoth, situated in Menlo Park, California, is even looking on chatbots that mimic Abraham Lincoln’s speech patterns and another that offers trip suggestions in the manner of a surfer, according to the story. These chatbots’ functions will include new search functionality and recommendation giving.

The news of the survey comes as Meta executives work to increase user retention for their new text-based app, Threads, which lost more than half of its users in the weeks after its introduction on July 5.

When approached by Reuters about the FT report, Meta declined to comment.

In its earnings last week, the Facebook parent company reported a significant increase in advertising income and forecasted third-quarter revenue above market estimates.

With the help of the excitement surrounding cutting-edge AI technology and an austerity campaign that saw the business lay off some 21,000 people since last fall, the corporation has been recovering from a painful 2022.

Llama 2, an updated version of Meta’s open-source artificial intelligence model that will be made available by Microsoft (MSFT.O) through its Azure cloud service and run on the Windows operating system, was released in July for commercial usage.

According to a July article by Bloomberg News, Apple is developing AI products that compete with OpenAI’s ChatGPT and Google’s Bard. The publication also stated that Apple has established its own framework, called “Ajax,” to build huge language models and is testing a chatbot that some employees refer to as “Apple GPT.”