Google vows more transparency on ads as new EU rules kick in

Google pledges greater ad transparency as new EU regulations take effect

In order to comply with important European Union online content regulations, Google will share more details on targeted adverts and increase access to data on how its products perform for academics, the Alphabet subsidiary announced on Thursday.

Because of their massive user bases, the new regulations, known as the Digital Services Act (DSA), are more onerous for Meta Platforms, Microsoft, Twitter,, Pinterest, Snap Inc’s (SNAP.N) Snapchat, Wikipedia, Zalando, and Alibaba’s AliExpress.

The DSA, which takes effect on Friday, demands businesses to do more to combat disinformation and child sexual abuse content, be more transparent about their algorithmic processes, bots, and targeted adverts, and remove things that are hazardous, unlawful, or counterfeit from their platforms.

Google’s vice president for trust and safety, Laurie Richardson, wrote in a blog post, “We will be expanding the Ads Transparency Center, a global searchable repository of advertisers across all our platforms, to meet specific DSA provisions and providing additional information on targeting for ads served in the European Union.”

“We will increase data access for researchers looking to understand more about how Google Search, YouTube, Google Maps, Google Play, and Shopping work in practice, and conducting research related to understanding systemic content risks in the EU,” the spokesperson stated.

The American internet giant will also alter its reporting and appeals systems to provide certain sorts of information and context about its judgments, allow users more options to contact the firm, and give more insight into its content moderation decisions.

For people to access information about company policies on a product-by-product basis, it will launch a new Transparency Center.


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