In a wide-ranging interview on Wednesday, Chief Executive Officer Linda Yaccarino praised the development of the company under the leadership of billionaire owner Elon Musk and suggested social network platform X may start turning a profit in early 2024.

Yaccarino made the presentation at the Vox Media Code conference as he passed the 100-day mark as CEO of the website formerly known as Twitter. Her independence in the position has come under scrutiny, as has the company’s ability to win over advertisers concerned of the platform’s quick changes and Musk’s contentious image.

The pace of development and the scope of the goals at X, according to Yaccarino, are unmatched elsewhere.

When questioned about third-party estimations that indicated X’s active app users had dropped to 25th place behind Samsung’s clock app, Yaccarino stated that key indicators surrounding time spent on X were “trending very, very positively,” without going into further detail.

In the past 12 weeks, 1,500 advertisers have returned to the platform, and 90% of the top 100 advertisers for the business have done the same, according to Yaccarino.

The pace of development and the scope of the goals at X, according to Yaccarino, are unmatched elsewhere.

When questioned about third-party estimations that indicated X’s active app users had dropped to 25th place behind Samsung’s clock app, Yaccarino stated that key indicators surrounding time spent on X were “trending very, very positively,” without going into further detail.

In the past 12 weeks, 1,500 advertisers have returned to the platform, and 90% of the top 100 advertisers for the business have done the same, according to Yaccarino.

Yaccarino predicted that the business may turn a profit the next year, but X is also being sued for allegedly failing to pay millions of dollars in severance compensation to thousands of employees who were laid off as well as the rent on its offices.

Researchers and activist groups have noted a surge in nasty messages since Musk acquired the social network business in October, making it difficult for X to keep advertisers who were concerned about being displayed next to inappropriate content.

In recent weeks, attention has been drawn to antisemitic material on X. Musk threatened legal action against the Anti-Defamation League earlier last month, blaming the organization for primarily contributing to a 60% drop in X’s U.S. ad income.

To clear our platform’s name on the matter of anti-Semitism, it looks like we have no choice but to file a defamation lawsuit against the Anti-Defamation League … oh the irony!

— Elon Musk (@elonmusk) September 4, 2023

Musk’s comments came just days after Yaccarino met with the ADL.

I had a very frank + productive conversation with @LindayaX yesterday about @X, what works and what doesn’t, and where it needs to go to address hate effectively on the platform. I appreciated her reaching out and I’m hopeful the service will improve. @ADL will be vigilant and…

— Jonathan Greenblatt (@JGreenblattADL) August 30, 2023

Asked on Wednesday about Musk’s ADL fight, Yaccarino said it was “disappointing” that the organization did not acknowledge the progress that X has made on safety.

Earlier in the interview, she said X introduced new content moderation tools and features to prevent ads from appearing next to certain content, which hadn’t existed before the acquisition.

Yaccarino also defended Musk’s right to speak out on the platform.

“Freedom of speech is only successful if someone you disagree with says something you disagree with.”

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